Strategic Digital Navigation Boosts Visibility Across Online Channels
Creative advertising agency: Arena Animation Case Study
Arena Animation – An Introduction
Arena Animation is a top Indian animation school, with thousands of student success stories. It was founded in 1996 by Aptech Limited. Arena Animation focuses on Indian media and entertainment talent. For nearly 30 years, our client has led non-formal vocational training in the country.
With a significant increase in internet digitization. As a result, the demand for animators has surged in numerous Indian states. Animation is the world's fastest-growing industry. Arena Animation is the industry leader in teaching skilled Indian animators. It has received numerous honors for setting the standard and leading the animation business by providing top-tier training and certifications to professionals and students. By providing standard courses that educate working professionals for real-world professions, they excelled in developing interpersonal skills such as creativity, problem-solving, deadline compliance, and teamwork.
01
THE OBSTACLES
Arena Animation's biggest challenge was SEO. After considerable investigation and evaluating the latest data analytics, we found that their website needed on-page and off-page SEO. Arena's main objective was to exhibit its actual offerings and prospects through trust and organic growth. Most competitors generate much of their leads through paid marketing. Long-term organic growth in Google search results, conserving money on paid advertising, and generating search engine-optimized leads are their key problems.
02
Neoma Arrives
A thorough analysis of arena animation by our experts revealed room for improvement, taking into mind their prior SEO approaches. On-Page and Off-Page SEO search results were considered when we implemented our advice. This explanation describes the factors we considered and the marketing team's improvements.
Large online audiences can connect with websites through SEO strategies since they help websites rank higher in search results.
On-page SEO
Vital for search engines to understand and rank your content for relevant keywords. We completed the HTML tag content appropriately.
As we worked to boost the company's online exposure and traffic, we found certain On-Page SEO variables and discrepancies.
- The Meta Description and Title Tags
- Keyword phrases and consistency: The page's primary keywords are not evenly dispersed throughout the crucial HTML elements.
- Volume of content: Their pages have a meagre amount of content.
- Image Alt attribute: Some of the photos on their website do not have Alt properties.
We analysed keyword rankings and calculated traffic from different keyword combinations. Arena Animation identified the keywords that delivered the most traffic to ourcompetitors' websites to maximize results. We used this premium marketing strategy.
Off-page SEO
Backlinks are references to other websites' hyperlinks. They open your pages when clicked. Off-page SEO increases website visibility and builds backlinks from social media and new websites. Off-page optimization in search engine optimization (SEO) boosts a website's authority and trustworthiness with search engines and users.
- A Backlink Audit Report for Arena Animation was created.
- An examination of Arena Animation's backlink profile.
- There was a moderate degree of backlink activity on their pages.
Several important marketing factors influenced the result. Domain strength, page strength, doing-follow or no-follow backlinks, referring page URL, page title, and top anchor by backlinks were taken into account.
Friendly links, on-page link structure, and Google Core web vitals—email privacy, lab data, mobile viewports, and speed insights—were analyzed. After analyzing their backlink audit report, we decided to use more off-page SEO methods to increase our external traffic.
03
IN SUMMARY
Our committed marketing team conducted an in-depth market study on animation marketing trends to determine the factors that could accelerate their overall SEO growth. Trends in marketing shift regularly. Paid advertising is proven to produce quality leads, but the company's brand is enhanced by higher organic search results. Word-of-mouth brand development was the most effective strategy for controlling the market. The objectives of Arena Animation were fulfilled, and they made significant financial savings on sponsored advertisements for their multiplatform online business.
