+35%

Increase in Product-to-Cart Rate

−28%

Reduction in Cart Abandonment

+47%

Improvement in Mobile Checkout Completion

64 → 91

Conversion Performance Score

Case Study Summary

Neoma Media worked with a leading pet care eCommerce brand in the UAE to improve how customers discover, compare and buy pet products online. We analysed customer behaviour, redesigned product discovery and the mobile experience, streamlined checkout and supported growth with digital and social media marketing, creating a smoother journey from first visit to purchase.

The Brand

A leading UAE pet care e-commerce brand partnered with us to improve product discovery, streamline the shopping experience, and create a stronger foundation for long-term online growth through UX optimization, conversion improvements, and digital marketing support.

Industry

Pet Care
E-commerce
Retail

Services Provided

E-commerce Strategy
UX/UI Design
Conversion Rate Optimization (CRO)
Website Performance Optimization
Customer Journey Mapping
Digital Marketing
Social Media Marketing
Growth Consulting
User Behavior Analysis
Checkout Optimization

Location

United Arab Emirates

THE CHALLENGE

Petzi had a strong product range, a recognizable brand, and a growing customer base across the UAE. However, the website structure was better suited for a service-based business than a modern e-commerce experience

Several conversion barriers were limiting growth:

Products were buried under multiple navigation layers.
Product pages loaded slowly, especially on mobile.
Checkout required unnecessary information.
Add-to-cart actions competed with promotional elements.
Visitors reached the site but left before purchasing.
The biggest revenue drop-off occurred between product discovery and add-to-cart, where users showed buying intent but failed to continue their journey.

OUR APPROACH

We focused on optimizing the entire customer journey, from discovery to checkout, by reducing friction and improving conversion opportunities across key touchpoints.

The solution centred on:

Product Discovery Optimization
Mobile-First UX Improvements
Checkout Flow Optimization
04 Conversion-Focused Interface Design
Performance & Growth Strategy

The biggest revenue drop-off occurred between product discovery and add-to-cart, where users showed buying intent but failed to continue their journey.

Customer Journey Analysis

Customer behavior analysis identified friction points throughout the purchasing process. Session recordings, user behavior tracking, and conversion reviews helped uncover opportunities to improve navigation, streamline decision-making, and simplify checkout experiences.

Product Discovery
Mobile Experience
Navigation Efficiency
Checkout Optimization
Conversion Improvement

Growth Strategy

The project combined UX optimization, performance improvements, and digital marketing initiatives to create a more connected customer journey. Every enhancement was designed to reduce friction, improve engagement, and increase purchasing efficiency across the platform.

Experience Optimization

The website experience was redesigned to make shopping faster, clearer, and more intuitive. Product discovery, navigation, and checkout interactions were optimized to help customers move naturally from browsing to purchasing.