Our Tactics Behind the Brand's Phenomenal Rise in Online Awareness

CLIENT

Floraison

SERVICES

Marketing Strategy & Insights

Media & Channel Activation

DURATION

03 Months

WEBSITE

floraisonherbals.com

Floraison herbal bloom with online marketing agency

About the Business

Floraison Herbals is a prominent Ayurvedic cosmetics company in India that makes high-end medicinal beauty products. They employ traditional Indian methods to enhance the wellness of the skin, hair, and body while creating beauty products using natural, non-irritating components. Floraison herbals are meticulously crafted without artificial preservatives, hazardous chemicals, or possibly poisonous components in accordance with the holistic health and healing principles of Ayurveda. By offering natural, environmentally friendly solutions, the company hopes to enhance both your physical and mental well-being.

01

THE CHALLENGE

Floraison's unique approach to Ayurvedic personal care products makes it a market leader. They had some trouble with their web marketing strategy, though. They came to the conclusion that they had a significant market share in the online sphere of their sector based on customer satisfaction with every component of their product.

Let's examine a few issues they face in their digital ecosystem.

Because the page load speed has not been optimized, customers found it challenging to browse through the various product categories when they visited the website. Additionally, there were a few problems with off-page and on-page SEO.

Using a range of gadgets, including a laptop, tablet, and phone, users peruse websites to make a variety of purchases. The constant battle for improved user experience and satisfaction when browsing the website is device optimization.

In a culture where competition is fierce, it becomes imperative to reach the customer before the rival website. A limited consumer reach can be caused by a few obstacles, like not running paid advertisements and having a low website position.

The decrease in the total order count was attributed to social media platforms' limited capacity to generate organic traffic and their limited ability to reach potential clients in the herbal care sector.

The absence of sponsored marketing was another factor that lowered lead generation rates.

02

THE TRANSITION MADE

Floraison's natural product line gives an exceptional client experience.

To create a stronger marketing strategy, we studied and analysed the herbal care industry. We not only carried out research but also a comprehensive audit of their internet business strategy to pinpoint areas of weakness and potential remedies that could yield exceptional outcomes.

We made significant enhancements to the website's overall SEO and page load speed to boost organic traffic and support the organization's long-term development.

In order to simplify the user experience for users across several devices, we integrated and modified the website interface.

To understand user metrics behaviour, we examined website traffic and parameters to find out how people visit the website over a given period of time. Better forecasting of our team's marketing initiatives results from this as well.

Based on marketing KPIs like click-through rate, conversion rate, and social media traffic, we created a number of practical strategies for paid advertising and social media advertising campaigns, which enhanced audience reach in various Indian states.

We developed Floraison's paid campaigns and increased their orders by employing the best digital technologies available on the market.

At last, following exceptional outcomes with sponsored ads and SEO. In an effort to reach more Indians, we are shifting our focus to influencer marketing.

03

The Conclusion

How our proactive strategy transformed Floraison's customer base?

Floraison has a strong sense of duty to its nation, its citizens, and the environment. Being a natural herbal company, they are always trying to come up with innovative products that benefit their customers and leave the least amount of environmental impact possible.

Our tenacious work and unshakable dedication to bringing them the most traffic and conversions paid off. In fact, doing an audit prior to developing a marketing plan has helped us acquire genuine insights into their online business.

Because of this, our team has successfully handled a wide range of challenges that customers have run into when buying herbal care products from Floraison Herbals on various platforms.

Online sales have surged as a result, enabling the business to optimize return on investment (ROI).

Ready for your digital success?