Elevating the Online Shopping Experience to New Heights
India's Best Marketing Agency: How We Propelled Sankalp's Growth
Sankalp
Sankalp, a famous packaged food company, pioneered exquisite dining. Sankalp offers a variety of "Ready-to-Eat" foods to institutional and retail consumers with a focus on flavor and quality. The firm is a leading North Indian and South Indian instant food manufacturer in India. Neoma Media, a digital marketing company, helped Sankalp achieve 20% organic sales growth.
Sankalp was already a culinary pioneer known for its product perfection. They had loyal customers who loved their ready-to-eat North Indian and South Indian dinners. Despite its culinary skills and high-quality services, Sankalp struggled to expand its audience and revenues.
01
THE CHALLENGE
In the highly competitive packaged food industry, where customers have many options, it might be hard to succeed. Sankalp realized they needed to boost their online presence, brand awareness, and organic sales to overcome this obstacle.
Understanding the Competitive Environment
With so many actors and changing customer tastes, the packaged food market was dynamic. Sankalp competed with known and new brands.
Online Visibility
As more people use the internet to research and buy products, online visibility becomes crucial. Existing consumers love Sankalp's "Ready to Eat" food selection. The goal was to expand this success to attract people looking for fast, high-quality food. For this, they needed a thorough digital marketing approach.
Driving Organic Sales Growth
Sankalp wanted to increase sales and develop a long-term relationship with its audience in a trust-based market. This required focusing on organic sales development, where buyers were lured to their products through sponsored marketing and genuine interest in the brand and its services. This required a systematic, data-driven approach to create leads and turn them into loyal clients.
Sankalp found it necessary to adjust to the evolving packaged food industry due to strong competition. Their reputation for culinary excellence and product quality was established, but they needed to expand to succeed in the digital age.
Due to the need for increased online visibility and organic sales growth, Sankalp partnered with Neoma. Their partnership launched the brand's makeover. Neoma understood that Sankalp's strengths and internet development potential required a multifaceted approach.
02
THE APPROACH
Programmatic Ads
Neoma Media's digital strategists meticulously developed and executed Sankalp's programmatic advertising campaign. Real-time ads and data-driven analytics boosted campaign success.
Neoma Media determined Sankalp's target market by evaluating user behavior and preferences. Attractive commercials across several online channels improved brand awareness, producing a digital ripple effect.
Sankalp's website traffic increased as excited customers browsed.
This programmatic advertising increased brand recognition and sales funnel impact. It encouraged customers to taste Sankalp's meals. Quality and quantity of sales interactions improved.
SEO Optimization
Sankalp became the most well-known packaged food brand in India because of Neoma Media's programmatic ad experience and SEO audit.
The website gained a great internet presence by becoming a hub for packaged food supplies and culinary excellence through thorough keyword analysis and interesting content.
This all-encompassing digital marketing strategy demonstrated the brand's versatility and cemented its leadership in India's digital-first packaged food sector by combining the quick impact of programmatic advertising with long-term SEO sustainability.
The result was a considerable increase in organic sales.
03
END RESULT
Sankalp was now achieving great results
Programmatic marketing and SEO helped Sankalp increase organic sales by 20%. The brand's offerings reached a wider, more engaged audience, which boosted profits.
Sankalp's search engine rating skyrocketed, increasing organic visitors. This boosted the brand's online presence and made it a packaged food authority.
Programmatic ads enhanced sales and brand recognition. Sankalp became a household name for quality and convenience.
The strategies of Neoma Media have a lasting impact. Organic sales and internet traffic increased for Sankalp long after the promotion.
Sankalp and Neoma show how effective digital marketing can be. Programmatic advertising and SEO increased organic sales by 20% and solidified its position as India's largest packaged food brand. This case study shows how innovation and strategizing may help conventional sectors succeed, emphasizing the need to adapt to changing customer behavior and online marketing environments.
